Neat Writing Set to Amplify Alphason Specialist Audio’s True-Life Sound to a Global Audience27/2/2024
In the world of high-fidelity sound reproduction, Alphason Specialist Audio is a leader in innovation, performance and quality. Renowned worldwide for its iconic HR-100S tonearm, which was pioneered in the early 1980s, Alphason Audio is set to open a new chapter in the audio industry with the introduction of advanced technologies that will bring sound reproduction much closer to the live performance. The launch of the ground-breaking HR-200S reference tonearm is the first step in the company's mission to "revolutionise the way we hear, perceive and connect with music." We are delighted to announce that inventor, engineer and company founder Mike Knowles has appointed Neat Writing as Alphason’s trusted communications partner to help promote the brand and its growing product range to a global audience.
Through meticulous design engineering and precision manufacturing, Alphason Audio has developed the most tonally neutral tonearm on the market, offering unrivalled performance, exceptional longevity and remarkable value. With global distributors and dealers showing a keen interest in Alphason’s true-life sound reproduction capabilities, the year ahead promises to be an exciting one. Mike and Kathryn met at the UK Audio Show 2023. Mike was unveiling the HR-200S, while Kathryn was responsible for promoting the event on social media. Their instant connection led to a collaboration that is now focused on strengthening Alphason Audio’s presence through a cohesive communications strategy. For Kathryn, it is always a pleasure to work with like-minded creative people. Showcasing meticulously crafted products that push the boundaries of innovation makes for challenging and meaningful work. At the start of the project, Mike shared his goals for Alphason Audio, summarised his achievements to date and outlined the challenges ahead. By taking the time to reflect on the company's history and define its current objectives, we were able to develop a robust strategic communications plan and establish a partnership based on a shared commitment to excellence. Neat Writing has been tasked with producing digital content and product literature that conveys the essence of the Alphason brand and its position as a leader in the development of true-life sound reproduction. We are working with Alphason Audio to ensure that the launch of the HR-200S resonates with audiophiles worldwide and sets the stage for an exciting expansion of the company's product range. We look forward to creating compelling communications that connect audio enthusiasts with vinyl sound in its purest form. |
News & Insights
February 2024
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T: 07812 186 523 Creative copywriter for Wrexham, Chester, North Wales and the Northwest
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